Startups are hard. You don't need avoidable go-to-market mistakes to derail the product you've worked so hard to build.
This 30 minute session gives you the critical insights on what danger signals to watch out for. And what to do about it.
This session is delivered by go-to-market and strategy experts with over 30 years of combined experience
Before working with Jen I felt overwhelmed… I needed accountability, and help to develop my confidence.
Working with Jen gave me the push to get my website live and develop my business offering.
You’re very ‘real’ and genuine which I love. I feel at ease talking to you but I also feel like you challenge me in a motivating, not intimidating, way.
Dinuka really has a way of understanding the problems facing a business and how to grow it. He breaks everything down so I can clearly understand his approach.
He helped level up my go to market approach to find new customers and create a powerful offer for them. And back them up with processes that let me focus on growing my company.”
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Jen is a business strategist with experience across London & Sydney for some of the world's largest brands. She is passionate about helping female founders scale with smart, sustainable strategy — cutting through the noise to bring more customers, more clarity, and more impact. Alongside her clients she turns scattered ideas into streamlined growth so you can lead with confidence and build the business you envisioned.

Dinuka is a Sillicon Valley veteran with 6 years at Google and now working with startup founders to turn their great products into brilliant businesses. Dinuka understands the fears and challenges most founders have. Most importantly he can answer the questions that founders don't even yet know to ask. He's a strong believer in experimention, and helps founders figure out what works and doesn't work very quickly.

Jen is a business strategist with experience across London & Sydney for some of the world's largest brands. She is passionate about helping female founders scale with smart, sustainable strategy — cutting through the noise to bring more customers, more clarity, and more impact. Alongside her clients she turns scattered ideas into streamlined growth so you can lead with confidence and build the business you envisioned.

Dinuka is a Sillicon Valley veteran with 6 years at Google and now working with startup founders to turn their great products into brilliant businesses. Dinuka understands the fears and challenges most founders have. Most importantly he can answer the questions that founders don't even yet know to ask. He's a strong believer in experimention, and helps founders figure out what works and doesn't work very quickly.
“Since working with Jen it’s incredible how much my business has progressed and developed in a short space of time. Jen has a way of implementing processes without any additional pressure and is always mindful of my personal goals when strategizing and planning.
She is always on-hand and ready with invaluable insight, guidance, support and reassurance as she encourages me to step outside of my comfort zone. She continues to help me find clarity in not only my business but also in what I want out of life as an entrepreneur.
If you’re looking to stay motivated, inspired and accountable, with a strategy-led foundations for your business, then I couldn’t recommend Jen enough.”
Kate Male
Founder, Kate Male Brand Design
“Dinuka’s session helped me zoom out and focus on the bigger picture; understanding market, consumer behavior and the existing solutions. He broke down GTM in a way that was clear, structured and very actionable.
Through his guidance and the exercises we did it helped me develop a solid mental framework for how to position my product and approach GTM with right strategy & intention”.
Mahima Manik
Founder, Data Hawk
“The strategy day I had with Jen was exactly what I needed. I’d been going round in circles with so many ideas to help so many people, but as a result spent not much time really helping anyone!
Jen was amazing at cutting through all of the noise in my head and coming up with a clear plan for how I am going to deliver.
As a solo business owner it can be so hard to make big decisions like that on your own. Jen is like the business partner you don’t have and I would highly recommend her services to anyone.”
Danielle Howell
Owner, Jam Jar Travel